Branding
Myself and a team of designers were given the results of a cohort-wide survey: what defined us as a group, as designers, and what we wanted to communicate about ourselves to other people. Using those results, we established branding that would then be used across all material for the exhibition.
Character Design
A significant element of our branding was the usage of nodes, namely "Nodesonas": branded personifications of everyone in our cohort. Keeping branding, visual style, and everyone's personal preferences in mind, I developed sets of expressions for everyone and made them into assets to use across digital and physical mediums for promotion and the exhibition.
Digital Marketing
I led digital marketing team for our exhibition, which entailed promotion and advertising on social media and other digital medias such as screen displays. I established a schedule for creating, recording, and posting content, then directed said content and divided tasks and roles to my team. Our most popular video reached over 7K views, and the exhibition turnout of over 100 reflected the success of marketing on both digital and physical ends.
