Logo Design
My keywords are elegant and self-confident, and I wanted my logo to subvert the expectations of an arsenic logo (murder and poison). I maintained a heart motif because I think self-love is a kind of self-confidence.
Package Design
The flaps of the box have magnets in them, so they can hold to the sides and the package can also be used as a display box. The inside is pink heat-transfer vinyl.
Advertising Campaign
I wanted the mailer to have a dynamic element, which is why it’s designed as a bottle emptying out. As for the environmental ad, I didn’t want it to just be a billboard that was super far away. It’s supposed to be up-close and personal so the user can interact with, reflecting how using the brand with affect the user on a personal level. It’s also designed to be something aesthetically nice that people can take pictures with so it spreads on social media.
Print Ad
Environmental Ad
Brand Animation
Reiterating the tagline from the advertising campaign and still utilizing the bottle motif, the progression of the animation is guided by the flowing movement of ink to create a visually interesting and on-brand motion graphic.
Illustrated in Clip Studio Paint and animated in Adobe Photoshop. Photographs are my own.